Dear Manager,

I have a few questions for you:

  • How many times were you bothered by the direction your company is taking?

  • How many times have you heard the mumbo jumbo corporate strategy?

  • How many times have consultants spewed jargon on how to steer your company, and you didn’t have a clue what to do next?


Well, if you feel that these questions are relevant to you, I suggest that you read the revised edition:


“From Enigma to Paradigm”



Professor Aswath Damodaran (nicknamed Wall Street's "dean of valuation"):

  • “It is ambitious in its reach but it is well done.”

  • “In a world of big data and powerful tools, we need big picture thinking more than ever before. Amnon’s book, From Enigma to Paradigm, traverses and connects different business disciplines (from strategy to finance to marketing) to provide that perspective, without lapsing into buzzwords and jargon.”

Aswath Damodaran  
Stern School of Business



"I believe the book contains a great many good ideas for managers.  Amnon has done a service for his colleagues in taking the time to produce this book."

Ronald S. Burt,

Hobart W. Williams Professor of Sociology and Strategy

University of Chicago Booth School of Business




"Amnon Danzig’s book is easy to read and helps you master management practices and entices you into newer thinking like value creation, intangible investments such as human and social capital making you embrace modern techniques and become winners. The magic of this book is that it makes complex issues easy to understand and use. A must read book if you want to grow and succeed in your company."

Gautam Mahajan, 
President, Customer Value Foundation and Inter-Link India

Founder Editor, Journal of Creating Value


Powerful, practical insights in a compact package!

March 7, 2019

Format: Paperback Verified Purchase

Enigma to Paradigm combines conceptual power and practicality with refreshing brevity as Mr. Danzing outlines frameworks for innovation girded by strong business fundamentals.

Why is this important?

In an era where markets seem to keep rising, start ups are the rage (deja vu?), betting that modern day Unicorns grow to be more real than the mythical origins of the name -- we eagerly wait to see which start ups actually become viable, current stratospheric valuations or not.

Against this backdrop is a reminder that good business is built upon solid foundation.

True innovation requires brilliant, tenacious, execution – not just “powerpoints”.

In parallel, Mr. Danzig guides the reader to foundations of business discipline while encouraging and celebrating business leaders to strive and forge ahead.

Entrepreneurs, corporate executives, board members and investors will benefit from this book as common touch point to assure that operation supports vision, vision supported by structure.

Not brittle but nimble to respond to expanding markets as well as economic uncertainty or downturn. Always remember that the Moonshot had very capable ground team.

Enigma to Paradigm is a very interesting book for these very interesting times.

Richard A Mandahl, MBA

Managing Director

Mandahl Associates, LLC

Salt Lake City


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